“War,” began Dorothy Thompson in her August 1943 column in Ladies’ Home Journal, “has a curious way of speeding up all historical processes and pushing people and their societies much more rapidly into the future.” Few might have debated her point having witnessed the United States’ technological advancements and the economic boom of its massive
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Below’s an advertisement for Listerine that was printed in the September 1944 issue of Ladies Home Journal. Not unlike many other ads from the era, it required a bit of reading in order to figure out what exactly was being sold. In the course of doing other research with the Journal, I thought this worth snapping