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listerine

Listerine Ad, 1944

Below’s an advertisement for Listerine that was printed in the September 1944 issue of Ladies Home Journal. Not unlike many other ads from the era, it required a bit of reading in order to figure out what exactly was being sold. In the course of doing other research with the Journal, I thought this worth snapping a photo of and saving for posterity sake.

"Whew! Sis won't be an old maid after all!"

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