1970s

The Emergence of the Modern Blockbuster in the 1970s

"Jaws is No. 1"

As Hollywood prepared to enter the 1970s, its future had never been less assured. Recognizing this, the National Association of Theatre Owners—the leading trade organization for film exhibitors—hosted their November 1969 convention centered around the theme: “The Challenge and Response to the Unconventional ’70s.” The organization’s president, Julian S. Rifkin, in his introduction to the