1940s


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Listerine Ad, 1944

Below’s an advertisement for Listerine that was printed in the September 1944 issue of Ladies Home Journal. Not unlike many other ads from the era, it required a bit of reading in order to figure out what exactly was being sold. In the course of doing other research with the Journal, I thought this worth snapping

“Is Your Sub-Deb Slang Up-To-Date?” (Dec. 1944)

I’m currently in the process of assembling Ladies’ Home Journal articles from ~1943-1946 for an upcoming research paper and thought I’d share some of the more interesting pieces that I’ve come across in the past few days. This one comes from the December 1944 issue, one that devotes a good number of pages to the era’s “sub-debs”