Classic scene from Paddy Chayefsky’s Network (1976).
Three years ago, I chose to recite William Faulkner’s Nobel Prize acceptance speech for a Public Speaking class in college. I had so loathed the prospects of taking that course that I was the sole senior in a class full of freshmen and sophomores. Begrudgingly, I got through it though if memory serves correct, I made a miserable job of it. In any case, the text itself–which speaks to Cold War fears and anxieties–is masterful.
Imagine my surprise, however, to hear bits of it used in the recently released teaser trailer for this summer’s War for the Planet of the Apes. Granted, it’s not his voice and the words have been fairly condensed and reworked, nevertheless I quite liked its inclusion and thought it a rather unexpected place to find Faulkner! (Full disclosure: I quite love this Planet of the Apes reboot so perhaps I wouldn’t be okay had another film done this.) Below’s the film’s teaser trailer, Faulkner’s delivery of the speech from 1950, and the full text from his speech.
File this under: favorite movie scenes and overcooked steak.
As Hollywood prepared to enter the 1970s, its future had never been less assured. Recognizing this, the National Association of Theatre Owners—the leading trade organization for film exhibitors—hosted their November 1969 convention centered around the theme: “The Challenge and Response to the Unconventional ’70s.” The organization’s president, Julian S. Rifkin, in his introduction to the event, declared the challenge of the upcoming decade to be “an all-inclusive, all-important one: the very problem of survival.”[i] Though the decade had not yet arrived, a host of existing challenges from the 1960s seemed poised to carry over and intensify in the coming years. And only industry response to these challenges, Rifkin contended, would “determine the future of the motion picture and motion picture theatre industries.”[ii]
These anxieties, while alarming, were not without reason. Weekly theatre attendance, which had declined in the prior decade, would reach an all-time low in 1971.[iii] Television viewership, meanwhile, was on the rise, and the introduction of “pay TV” presented as a great a perceived external threat as any the industry had yet faced. And overshadowing all of this was an industry-wide recession from 1969-71, the result of rampant overproduction and underperformance, that nearly drove several studios to the point of insolvency, Yet, out of these circumstances, the movie industry would develop itself anew and emerge transformed by decade’s end, no doubt because of the decisions made by executives over the course of the period.