June 2018

‘Play It Again, Sam’: Re-selling and Re-watching Hollywood’s Classics, 1946-49.

For most of the studio era in Hollywood, movies were defined by a particular sense of impermanence. Produced in a matter of weeks and circulated only until they failed to earn more than the potential of the new film on deck, the life of most motion pictures in the thirties and forties was decidedly short-lived.